Look at the home page for five seconds. Then look away and answer this one question (without peeking!): What do you remember?
Look around the home page and talk about what you think the site is about: what can you do here, what`s it for, what strikes you about it?
Most people who come to this home page immediately exit. That is, they leave without clicking anything on the site. Why do you think this happens? (In other words, why might you leave without doing anything on this site?)
What business is this company in?
What benefits will you receive from this site?
Look only at the home page. Can you figure out what this company offers that`s better than its competitors?
Imagine that you just got an email from a friend, and they told you to check out this site. Check out the site like you normally would.
What`s one thing that you`d want to do on this site? Try to do that one thing.
Sign up for [A NEWSLETTER], using phony information.
If this wasn`t a test, would you have signed up? Why or why not?
Pretend you`re running behind schedule. As quickly as you can, [PERFORM THIS TASK].
Think of something else you`d like to accomplish on the site, and try to do it.
Did you find what you were looking for?
Do you trust this company? Do they look reliable?
If you wouldn`t [buy/subscribe/sign up], can you tell us why not?
Complete the steps necessary to create a new account. Stop after your account has been created.
Use the following credentials to sign in: username=[BILL], password=[GATES]. Stop once you have reached the screen that says "[WELCOME BILL]."
Do you know any companies or websites that are similar to this one? If so, explain how this one compares.
Go to Google and find one other company that offers a similar service. Compare the two websites. Which did you prefer?
View a tutorial that explains how to [DO THIS FUNCTION]. Stop once you have located the lesson and read the first sentence of it.
You want to visit this company next week. Find directions to their main office.
Try to find a [PRODUCT] that`s right for you.
After you`ve found the [PRODUCT], quickly go through the process of buying it, but do not click the final "submit order" button.
If this wasn`t a test, would you have made a purchase? Why or why not?
Imagine that you need to return your purchase and get your money back: how would you do that? - Do you trust that this site would give you a refund?
You want to purchase [THE BOOK "THE FIRM" BY JOHN GRISHAM]. Find out what is the lowest price for [A NEW COPY OF THIS BOOK].
Purchase a ticket to [FLY FROM SAN FRANCISCO TO CHICAGO] one month from today.
Go to Google. Search for [KEYWORDS FOR YOUR SITE]. Click on a few of Google`s search results, and explain what you`re learning.
On Google`s search results page, look at a few of the paid advertisements (on the top and right side of the screen). Click on a few of these results and explain what you`re learning.
Go to Google. Use Google to find the [PRODUCT THAT YOU SELL ON YOUR SITE] that you want to buy.
After you`ve found it, use Google to find a good place to buy it..
Go to Google. Search for [KEYWORDS FOR YOUR SITE]. Look for these two websites: [COMPETITOR`S URL] and [YOUR URL]. - Use both of these sites to [PERFORM THIS TASK]. - Which site did you prefer? Why?
Imagine that before you make a greater commitment to this site--such as buying or signing up for something--you wanted to research them. Naturally search the Internet--however you would normally do research on the web--and see what you learn about them and their product. Talk about what impressions you`re getting.
Go to [COMPETITOR`S URL]
What did you like about [COMPETITOR`S URL]?
Which site did you prefer? Why?
"Allow" the game on your Facebook account (you can, of course, uninstall it after this test)
Did you have any concerns while allowing the app?
After the game finishes loading, look at the home page for five seconds. Then look away and answer this one question (without peeking!): What do you remember?
Look around the home page and talk about what you think the game is about: what can you do here, what strikes you about it?
Spend a couple minutes trying to learn how to play the game
Play the game--like you normally would--for the rest of your 15 minutes. Remember to speak while you play.
If this wasn`t a test, would you have played this game for this long? Why or why not?
What other Facebook games do you play? How does this game compare with them?
You can uninstall the game if you`d like
Enter this password: [YOUR PASSWORD]
Which of these do you prefer?
Take a look around and say what you think this page is about: what can you do here? Where would you click first?
What do you like about this page? What do you not like about this page?
Now [GO TO THE NEXT PAGE]. What do you like about this page? What do you not like about this page?
What do you think of [THIS SECTION]?
Is the information on this page what you expect? Why or why not?
Is there any information on this page that you think is missing?
Where would you click to [DO THIS]
What do you expect to see when you click on [A BUTTON]?
What do you think your next steps should be from this page?
What would you do now if you wanted to [DO THIS]? Move your mouse to where you would go and explain what you expect to see or happen.
What do you think [THE ICONS] mean?
Please follow the instructions on each [SLIDE].
What did you expect?
After they`ve finished recording the video.
What you`ll get from each of the users:
Video of them speaking their thoughts as they use your site or app.
Written answers to your questionnaire.